GoHighLevel is an all-in-one CRM and marketing automation platform that offers three main pricing plans designed for different types of users, ranging from solo entrepreneurs to large agencies. As of 2026, its pricing structure remains straightforward, with each tier adding more advanced features and scalability options.
The Starter Plan, priced at $97 per month, is ideal for freelancers, small businesses, and beginners. It includes essential tools such as CRM management, sales pipelines, email and SMS marketing, funnel and website builders, and basic automation features. However, it is limited to a single or a few sub-accounts, making it best suited for users managing their own business rather than multiple clients.
The Unlimited Plan, costing $297 per month, is the most popular option, especially for marketing agencies. It includes all features from the Starter plan but removes restrictions on sub-accounts, allowing users to manage unlimited client accounts. Additional benefits include white-label capabilities, API access, and advanced automation tools, making it highly scalable for growing businesses.
The SaaS Pro Plan, priced at $497 per month, is designed for advanced users and agencies that want to create their own SaaS platform. It includes everything in the Unlimited plan plus SaaS mode, enabling users to resell the platform, automate billing, and offer custom domains and branded mobile apps.
Overall, GoHighLevel’s pricing is competitive considering it replaces multiple marketing tools. However, users should also consider additional usage costs for services like SMS, email, and AI features, which can increase the total monthly expense depending on usage.
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