The Rise of Comme des Garçons

Michel July 4, 2025

Comme des Garçons was started in Tokyo by Rei Kawakubo in the year 1969.
She was not a trained fashion designer but had a strong creative vision for clothes.
In 1973, the brand officially became a fashion label with its own fashion identity.
The name means “like the boys” in French and reflects a unique style direction.
Rei Kawakubo wanted to create fashion that was different from traditional clothing designs.
The brand first focused on women’s clothing with a dark and oversized appearance.
Its early collections were black, layered, and used raw unfinished fabrics.
People either loved or hated it, but it quickly gained attention in Japan.

The move into global fashion

In 1981, Comme des Garçons had its first big show in Paris, France.
The Paris debut shocked many people because it looked different from regular fashion shows.
Most clothes were black, torn, and uneven, going against the clean styles of the time.
European fashion critics gave mixed reviews, but the show made a lasting impression.
This bold move helped the brand become known outside of Japan very quickly.
Soon, fashion lovers and designers around the world began talking about Comme des Garçons.
Even though the style was strange to some, many saw it as creative and powerful.
The brand now had a strong place in international fashion circles.

The meaning behind its designs

Comme des Garçons is not only about looking stylish but also about expressing ideas.
Rei Kawakubo often creates collections that challenge beauty and question fashion rules.
The designs may look unfinished, torn, or even strange, but they have a deeper meaning.
Each collection tells a story or reflects emotions like sadness, rebellion, or freedom.
The brand uses fashion to express feelings and challenge what people think is normal.
This creative freedom makes Comme des Garçons very different from regular fashion brands.
Some outfits may look confusing, but they always carry a powerful message or idea.
This is why the brand is often seen more like art than just fashion.

Popular collections over time

Comme des Garçons has created many famous collections that left a strong impact on fashion.
In 1997, the “Body Meets Dress” collection played with body shapes and clothing structure.
It had padded dresses that made models look oddly shaped but were seen as beautiful.
Another collection in 2017 was called “The Future of the Silhouette” and shocked many.
The clothes were huge, sculptural, and colorful, breaking many fashion, https://commedesgarconsstore.com/  design traditions.
These collections showed that Rei Kawakubo does not follow trends but creates new paths.
Every show is different and often surprises both fans and fashion industry experts.
Because of this boldness, each season people wait to see what will come next.

Collaboration with other brands

Comme des Garçons is known for doing creative collaborations with other well-known brands.
They have worked with big names like Nike, Supreme, and even Louis Vuitton.
One of the most famous collaborations is with Converse for unique sneaker designs.
These shoes have the heart logo with eyes and are loved by fashion fans worldwide.
The brand also made special perfumes, wallets, and shirts through different partnerships.
These collaborations help make the brand more popular with young and trendy customers.
Even though the brand is high-end, these products allow more people to wear CDG items.
The partnerships show how the brand can mix streetwear with luxury in smart ways.

The power of the heart logo

The heart with two eyes is one of the most loved logos in street fashion today.
It was created by artist Filip Pagowski and used for the Play sub-brand of CDG.
This logo is simple, fun, and easy to recognize by people all over the world.
The logo appears on shirts, sweaters, and sneakers, making the brand very popular.
Many people wear CDG Play even if they don’t know the full history of the brand.
The heart logo helped the brand grow among young people and casual fashion lovers.
It is a more friendly and wearable version of the usually artistic CDG collections.
This shows how Comme des Garçons can be both bold and simple at the same time.

CDG’s lasting impact on fashion

Comme des Garçons changed how people think about fashion in many different ways.
It showed that fashion can be more about art and ideas than just beauty or trends.
Many young designers today say they were inspired by Rei Kawakubo’s brave creations.
CDG helped push the fashion world to accept new shapes, styles, and bold storytelling.
It also proved that a brand does not need to follow popular styles to succeed.
Even after more than 50 years, Comme des Garçons still leads in creative fashion.
It continues to break rules and show new possibilities for clothing and self-expression.
Because of all this, the brand’s rise is one of the most powerful in fashion history.

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