Sam and Colby are not only YouTube stars but also the faces behind one of the most exciting merch lines—XPLR. Short for “Explore,” the brand has grown from simple fan items into a full fashion identity for those who love mystery, adventure, and fearless living. In 2025, XPLR merch is bolder, cleaner, and more stylish than ever before. It’s not just clothing—it’s a lifestyle statement for fans around the world. Whether you’ve followed their haunted series or simply love modern streetwear, the latest drop offers something for everyone. Let’s dive into what makes this merch so special, what’s new this year, and how to style it your way.
The Rise of XPLR Merch by Sam and Colby
How YouTube Fame Became a Fashion Movement
Sam and Colby started out on YouTube by exploring abandoned places and haunted locations. Over time, their channel gained millions of followers, not just for the scares but for their message of facing fears and living without limits. With such a powerful message, it made sense for them to create XPLR merch, a brand that reflects their journey and values. Fans immediately connected with the concept. Wearing XPLR clothing became a way to support the creators and also show personal strength and courage. What started as a simple shirt and Xplr hoodie quickly grew into a full fashion line that people wear with pride.
What XPLR Really Stands For
XPLR stands for “Explore,” and it’s more than just a word. For Sam and Colby, it means pushing past fear, chasing passion, and living with purpose. That message is the heart of their merch. Every design, logo, and quote reflects this deeper meaning. When fans wear XPLR, they’re not just wearing something trendy—they’re wearing something powerful. It reminds them to explore not just the world, but their own dreams, limits, and strength.
From Paranormal Adventures to Streetwear Staples
While the content focuses on haunted hotels, ghost hunting, and scary stories, the fashion is anything but spooky. XPLR merch has evolved into clean, high-quality streetwear. With neutral tones, bold graphics, and oversized fits, it’s the kind of clothing you can wear daily—whether you’re filming your own video or hanging out with friends. The mix of mystery and modern style gives it a unique edge. You don’t have to be a fan of paranormal content to love the brand. Its designs work for everyone who enjoys cool, comfortable fashion.
What’s New in the 2025 XPLR Drop
Fresh Designs and Updated Color Palettes
In 2025, XPLR merch introduces new colors like faded olive, storm gray, muted red, and off-white tones. These calm and earthy colors give the clothing a more mature, wearable feel while still keeping it cool and creative. Designs include large back graphics, small chest logos, and quote-based typography. Many of the pieces feature inspirational text from Sam and Colby’s content, including their popular phrases like “Face Your Fears” and “Explore Everything.” This year, the visuals are more artistic and clean. There’s a strong focus on minimalist design but with meaningful messages that fans will instantly connect with.
Fan-Favorite Pieces Making a Comeback
Some fan-favorite items from older drops are making a return. Oversized hoodies, skull-themed tees, and the iconic “XPLR” logo shirt are back in updated fabrics and colors. These classics are redesigned to feel fresh while still giving longtime fans that feeling of nostalgia. The return of these popular pieces shows that XPLR listens to its audience. They know what the fans love and bring it back with thoughtful updates.
Limited Edition Items Worth the Hype
Each year, Sam and Colby release limited-edition drops—and 2025 is no different. This time, we see glow-in-the-dark prints, embroidered patches, and even reflective ink that shines under certain light. These rare items are only available for a short time, making them highly collectible. These exclusive pieces often sell out quickly, so fans need to keep an eye out for drop dates and be ready to order fast. Owning one feels special—not just because of the design but because it’s part of a small, limited batch.
XPLR Merch Quality and Craftsmanship
Durable Fabrics and Comfortable Fits
One thing that makes XPLR merch stand out is its quality. T-shirts are made from soft, breathable cotton, while hoodies use thick fleece with a brushed inner lining. These materials feel comfortable against the skin and last after many washes. Most of the clothing follows today’s streetwear trends—oversized fits with dropped shoulders and relaxed shapes. This makes it easy for fans of all ages and styles to wear it with confidence. Whether you’re lounging or heading out, the comfort stays with you.
Eye-Catching Graphics with a Deeper Meaning
XPLR designs are never just random art. Each graphic is created to reflect something from Sam and Colby’s world—whether it’s a spooky symbol, an old building, or a powerful message. Fans appreciate that the visuals carry real meaning. Some shirts feature map coordinates of famous locations from their videos. Others include symbols like broken clocks, staircases, or abandoned doors—representing the unknown and the thrill of discovery. These unique details turn simple clothing into storytelling pieces. You’re not just wearing a shirt; you’re wearing a memory.
Details That Set XPLR Apart
What makes XPLR merch different from other creator brands is the attention to detail. Items often come with printed neck labels, small tags on sleeves, or even hidden messages stitched into the seams. The zipper pulls, cuffs, and drawstrings are all carefully chosen to match the rest of the design. You can feel that every part of the product was created with care. Even the packaging gives you a premium experience—each order feels special from start to finish.
Styling Your XPLR Merch the Right Way
Easy Everyday Outfits
XPLR merch fits easily into everyday outfits. Throw on a tee with ripped jeans and sneakers, or wear a hoodie with joggers for a clean, relaxed look. These pieces are made to be worn often, not just saved for special days. Because the colors are neutral and the designs are simple, you can match them with almost anything in your wardrobe. This makes getting dressed quick and stylish.
Going Bold with Layering
Want to make your outfit stand out? Try layering your XPLR hoodie under a denim jacket or bomber. Oversized shirts work well under open flannels or vests. Add a beanie or chain for a bit of edge. Layering not only adds warmth in colder seasons but also gives you a complete streetwear look that feels intentional and cool.
Accessories That Complete the Look
In 2025, XPLR has expanded beyond just clothes. The brand now includes accessories like hats, socks, bags, and even phone cases. These smaller pieces let fans show support in everyday situations. For example, you can wear an XPLR cap with a plain outfit and instantly upgrade the look. The little touches add style and keep the vibe going without needing to go over the top.
